detective

Thus, the order - market research and analysis.

The businessman decided to build a start-up and decided to see what is happening in the market. A new market, he had some ideas, but he decided to hire a consulting company for the.

Total, decided to start with the problem. Vytryasli entrepreneur with a description of the problem, its solutions and potential customers.

We made rough estimates of how much consumers spend in a year to solve the problem. Were rated 800 100myusd. A good chunk of the market.

Conducted a baseline analysis of competitors and divided them into three groups:.

- Existing solutions that solve the same problem (direct competitors).
- Decisions in which the solution to our problems a small part of.
- Solving the problem by using a combination of products.

Found that our product is really in terms of functionality, manufacturability, and positioning a head taller than all competitors.

The latter group was harmless, it was not much into account, and most likely a group of users of these combinations of products can easily accept new solution.

Bulky foods do not see how competitors. Propose to change the car, because we offer a very cool, innovative, but incompatible ashtray, despite the fact that the old ash trays are not dismantled, stupid.

Existing solutions were placed on shelves, and found four companies that hold more than 60 % of the market. They were dismantled by the following criteria:.
- Annual sales.
- Number of clients.
- owners.
- products.
- Management.

After all this, we decided that the competent work, you can not bite off less than 20 % of the market, and with luck, and 40-45 %.

At the standard of the work was completed. And so it began an interesting. Began to shovel Net, who writes on the topic of our problem. And they found that one of the well-known angels mentioned twice about this problem (once at a conference, the second time in the interview ). They began to dig. It turned out that he was often seen with the two characters. They began to dig these characters. One of them was quite a successful entrepreneur with a small niche projects, and the second product manager with good experience in the adjacent segment with us. And it turns out that they sought and found a partner timed the SRT, which has a principal place of business in a big company, which owns the technology on which to build the product, and just at this time, he writes in his blog about our problem. Here is a competitor and was identified as the main. And they began to try to build a strategy to compete with them, but the experience and communications team and the angel did not give a chance for success.

Then take effect publicists who looked at it and decided the question in 48 hours. One blogger wrote that the corporation will likely go to our market, because it has the technology and the man sees the problem. And if he does not go, you can go at the start-up, where he was CTO ( information is not public, so that writing hypothetically). After this, the SRT was called to the carpet to the main employer for questioning, where he was told where his place, what nonkompit and about controversial issues in intellectual property. History of the narrow circles of dispersed, the angel refused to invest out of the SRT team. And entrepreneurs abandoned the project as a controversial and risky. At that point they knew about the snake and the amount of the alternative project finasirovaniya.

And what conclusions?.
- If you 're in stelsmode, then sit there quietly.
- Remember to clean the property and intellektaulnoy nonkompit.
- Remember that competitors are not asleep.
- The analysis of the competitors are always looking for the team and their experience and connections.
- Look for a solution is not always in the plane of the task.
- Do not forget that this business is tough, no snot and mistakes are not forgiven.

The market situation known, so that everything works with no names. The product will be launched in six months, has already reached the first press releases and a closed alpha testing.